Bilhete do Jonny

Caros,

Recebi hoje esse documento,anexo, que mostra como verdadeiros investidores em turismo vêem nossa região.

Voces podem observar o quanto se preocupam com a preservação e a possibilidade de termos nossas praias transformadas em apenas geradores eólicos...

Tem muita gente boa querendo investir no nosso pedaço!!!

Divulguem, este documento é uma minuta do que esse grupo de investidores holandeses deseja enviar para as autoridades responsáveis (será que existem autoridades além da vontade do nosso governador). Eles já possuem áreas e tem projetos para desenvolver na área!!!

Jonny (O Jonny é um amigo meu, cê não conhece, não.) Então leia aí:

Dear …,

With this letter to the mayor and council of Trairi grave concern is expressed against the apparent plans to place a number of windmills at the entrance road (location…) to the oceanic villages of Flexeiras, Mundau and Guajiru. These windmills are to produce electricity under a national policy to produce more ‘’green’’ energy.

Whilst the efforts of the state of Brazil to reduce CO2 emissions are applauded the locations of the windmills, at entry roads to, or within the boundaries of mentioned localities, or within sight of mentioned localities are considered to be a major mistake reducing the value of investments already made in the ocean-front of Trairi and will be a major threat to continued quality investment in the future.

Trairi has 3 of the 10 best beaches in Ceara, but more importantly, the ocean-front of Trairi and its ocean-front localities is one of the least disturbed in the state of Ceara. The villages of Flexeiras, Mundau and Guajiru can be best described as idyllic, like other villages along the ocean were, like Combucu, Lagoinha and Jericoacoara. Given the state of development in Trairi, given that a number of smaller investors in Trairi, with passion for Trairi and its people, have added value by driving a quality scaled development, a scale fitting the nature of the localities, the ocean-front of Trairi still has the chance to be named best beach locations in Ceara and the North East coast of Brazil, bypassing locations like Jericoacoara, if developed with a strong vision and a strong strategy. This vision should be quality over quantity and extravagance. We are convinced that with the right ambition, with the right vision, with the right branding, with the right development plan Trairi can achieve the position of the highest class ocean-front location of NE Brazil.

This will require a delicately balanced policy, supporting the right investments, rejecting the wrong investments. The right investments are those investments which strengthen the value of the still pristine ocean beach locations. Trairi should strive for only the best quality, attracting the right tourism. The right tourism is attracted by the unspoiled character of the villages, is attracted by the quietness and the beauty. This attracts the quality tourist, this attracts the quality investor. Tourism should not be the only driver of economic development in Trairi, but certainly tourism should be one of the main engines for social and economic development, with Trairi (Sede) developing into the feeder-hub.

Trairi Ambition 2020: to be the exquisite location of choice for the responsible cosmopolite to enjoy the tropics of NE Brazil. This will yield the highest income per visitor, whilst minimizing social overprint, whilst preserving the exclusive character of Trairi ocean-front.

The planned windmills have a height of 60 meters, with blades of 10 meters. They will stand tall over the dunes; in size they will obliterate the scale of the localities. Windmills are extreme visual polluters; they can be seen over a very long distance. In our overcrowded world, with sometimes rampant investments, postcard locations become a rarity. With the windmills placed, the chances dwindle strongly that the Ocean front of Trairi becomes a postcard location of the NE coast of Brazil.

We would like to point out that windmills do not bring any substantial benefit to Trairi, that it does not produce any employment of substance. Trairi is still unspoiled; it has still yet the opportunity to avoid fundamental mistakes made in other ocean-front localities. High-end tourism, tourism not of the masses, but tourism that values the location, tourism that values the people, tourism that values the social and cultural heritage, has the potential to provide sustainable prosperity to Trairi. Beauty is delicate. One wrong investment can attract subsequent wrong investments, destructing this delicate beauty.

The undersigned very concerned investors and stakeholders into the communities of Trairi strongly urge the government of Trairi to do what it can to reverse any decisions leading to the placement of the windmills considering that placement of the mills will substantially damage the beauty of the surroundings, will substantially reduce the potential of the Trairi ocean-front to become the best beach location of Ceara, to become amongst the best along the coast of NE Brazil. That placement of the windmills will substantially hamper a delicate investment process, leading to the best investors to go elsewhere, leading to less high quality investors to enter.

Sincerely

The undersigned